Display stand for merchandise



. Nov. 24 1925- c. P.. JOHNSON DISPLAY STAND FOR MERCHANDISE Filed June 25, 1924 2 Sheets-Sheet 1 Nov. 24, 1925,

C. P. JOHNSON DISPLAY STAND FOR MERCHANDISE Filed June 25, 1924 2 Sheets-Sheet 2 Patterned Nov. 24, 1925.

UNITED STATES CLARENCE 1?. JOHNQON, OF NEWTON, MASSACHUSETTS.

DISPLAY STAND FOR MERCHANDISE.

Application filed June 25, 1924.

To ZZ whom it may concern:

Be it known that I, CLARENCE P. JonNsoN, a citizen of the United States, and resident of Newton, county of Middlesex, and Commonwealth of lillassachusetts, have invented an Improvement in Display Stands for Merchandise, of which the following description, in connection with the accompanying drawings, is a specification, like characters on the drawings representing like parts.

This invention relates to display stands for small articles of merchandise and one of its objects is to provide a novel collapsible stand having, among others, the advantages hereinafter pointed out.

In the drawings illustrating one embodiment of my invention selected for descrip t ion herein,

Fig. 1 is a perspective view showing the front and one end;

Fig. 2, vertical section on the line 2-2 of Fig. 1;

Fig. 3, an exempli'lication of the various elements of my novel structure in substantial relation for, but before assembly, one element being partly broken out;

Fig. 1, a detail on an enlarged scale of one of said elements on the line 1-4, Fig. 1; and

Fig. 5, a similar view on the line 5 5 of the element 1, Fig. 3.

Referring first to Figs. 1, 2, 3, my novel display stand comprises a tray 1 preferably, with upturned edges f convenient height, the tray being of any required size and shape. For cheapness of manufacture the edges 5 preferably are not secured to each other at the corners of the tray, requisite stiffness being secured by the card holder 1 as will hereinafter be described. The tray and other elements to be descriltled obviously may be of any suitable material as wood, cardboard or metal, the latter preferred.

For supporting the tray in inclined position I have herein provided triangular end members 2, 3, the edges 6, if desired, being folded over on the two straight sides of the triangle to stiffen the same and to improve its appearance also and as a precaution against injury from the sharp metallic edge it unfolded.

The lower corner 7 of each end member, Fig. 1, may be bent laterally to form a support for the tray 1 and a stop for positioning the end member in proper relation to the t 'ay. To receive the upper or inclined edges Serial No. 722,315.

8 of the ends 6. the upturned edges 5 on the tray, Figs. 1 and 5, are provided with clownwardly turned flanges 9, to receive the edges 8 of the ends therein. As shown in the drawings the edges 8 snugly fit those sides of the edges 5 which are opposed to the flanges 6 so that friction plays an important part in preventing disengagement of these parts.

In assembling the stand, the two hypothenuse or inclined edges 8 of the ends 2 and are inserted between the edges 5 and flanges 9 of the tray ends, and the assembled members, Fig. 1, rest on the lower edge of the tray 1 and lower straight edges 10 of the ends 2, 3, the inwardly bent corners 7 of the ends acting, as stated, to guard against any inclination of the tray to slip downwardly relative to the ends should their engagement after long use become insecure.

To guard against the tray being lifted from the ends inadvertently, when the card holder a hereinafter referred to is not in position, and when due to bending or wear the end pieces do not snugly lit the space between the flanges 9 and edges 5 of the tray, the ends 2, 3, are struck up at convenient points 11, Figs. 1, 2. 3, to receive inwardly bent tongues 12, Figs. 1, 5, which are formed on the flanges 9 of the tray ends, the free ends of the tongues engaging the outer ends of the slots 11.

The stand, Figs. 1, 3, is also provided with a card holder 1 shown as a strip of metal with its ends 13, Fig. 4, bent downwardly. then folded backwardly forming flanges 14- and again spaced away from the flanges 1 1 in each case and bent downwardly to form a second flange 15, the space between the flanges 1 1-, 15 being adapted. to receive the edges 5 of the tray and 8 of the ends 2, 3 just as the end edge 8 is received by the edge of the tray 1. The holder 4 has its upper and lower edges 16, 17 folded inwardly, leaving space between them and the holder 4; to insert a card bearing any descriptive matter relating to the goods displayed.

As is apparent from the drawings the end pieces 2 and 3 and card holder 1 when the stand is taken apart can be placed in the tray, thus making a compact package suitable for conveniently shipping and storing the tray.

As will be obvious the flanges 1 1 and 15 of the rard holder engage the edge 5 and flange 9 of the tray with suiiicient tightness to prevent inadvertent slipping of the card holder. 1V hen the card holder is in position it acts as a reinforcing member exerting either tension or compression for preventing bend ing of the edges 5 of the tray toward or away from each other, and in this way braces the triangular end pieces 2 and 3 carried by the edges 5 from similar movement. Also the flanges M and 15 ot the card holder act to prevent spreading of the flange 9 of the tray from the edges 5 of the tray, and by fitting tightly over theseparts act to bind the triangular end pieces between them. It will therefore be observed that the card holder forms a bridge member serving both as a brace for the edges 5 of the tray and the end pieces 5 and 6 and as a means for frictionally binding the end pieces against movement relatively to the tray.

lVhile the tray 1, as shown, is well adapted for the display of goods enclosed in square or rectangular packages, such as contectionery, gum, cigarettes, etc., the tray. Fig. (3, may be provided with pockets or depressions l8 and apertures 19', to better display goods such as stick candy, pencils or fountain pens and provided, if desired, with elastic or other retaining means 20 theretor.

My novel stand is substantial inexpensive to manufacture and attractive in appearance. The material of course may be made as ornamental in its surface finish as desired.

The stand may be readily disassembled and the several parts conveniently packed with the goods and shipped to the dealer for assembly and display of the goods.

The novel card holder permits the changing of the. descriptive matter ativill to advertise and identify the particular goods displayed at the time and which, obviously. may be changed at will.

My invention is not restricted to the precise embodiment thereof illustrated herein, and I claim:

1. A collapsible display, stand, having in combination, a tray provided at two opposite sides thereof with upstanding marginal walls formed by bending the material of the tray, triangular pieces of sheet material the hypothenuses of which are detachably secured to said marginal walls, and a bridge member the width of which is less than the corresponding dimension of the tray detachably secured at opposite ends thereof to said two opposite marginal walls of the tray and extending across the tray in spaced relation with the bottom of the tray.

A collapsible display stand, having in con'ibination, a' tray provided attwo opposite sides thereof with upstanding marginal walls formed by bending the material ot the tray, triangular pieces of sheet material the liypothenuscs ot which are detachably secured to said marginal walls, said marginal walls being secured to the parts of said tray only at the line on whichthe tray is bent to form said walls, and a bridge member the width of which is less than the corresponding dimension of the tray detachably secured at opposite ends thereof to said two opposite marginal walls of the tray and extending across the tray in spaced relation with the bottom of the tray.

A collapsible display stand, having in combination, a tray provided at two opposite sides thereof with upstanding marginal wall members formed by bending the material ot' the tray, triangular members of sheet material for supporting the tray in inclined position, means for detachably securing each triangular member at its hypothenuse to a marginal wall member of the tray including a flange formed by bending the edge of one member to provide a slot for receiving the other member, and a bridge member the width or" which is less than the corresponding dimension of the tray extending across said tray from points at one marginal 'wall to points at the other marginal wall in spaced relation to the bottom of the tray, said bridge member being detachably so cured to the member on which said flange is termed.

i. A collapsible display stand, comprising in combination, a tray provided at two opposite sides thereof with upstanding mar- 'ginal walls formed by bending the material of the tray, a pair of separate means detachably engaging said upstanding walls for supporting the tray in inclined position, and a detachable bridge member extending across said tray from points at one marginal wall to points at the other marginal wallabove the article supporting portion of the tray.

A collapsible display stand, comprising in combination, a tray provided at two oppositesides thereof with upstanding marginal walls formed by bendingthe material of the tray a )air of se )arate means'for su porting the tray in inclined position, a detachable'bridge member extending across said tray from points at one marginalwall to points at the other nn'irginal wall in spaced relation to the. article supporting portion of the tray, securing means for said separate means cooperating with said marginal walls, and securing means for said bridge member causing the latter to act as a combined tension and compression member for bracing said marginal walls.

7. A collapsible display stand, comprising; in combination, a tray provided at two opposite sides thereof with upstanding marginal Wa s formed by bending the material of the tray, a pair of separate means for supporting the tray in inc-lined position, a detachable bridge member extending across said tray from points at one marginal wall to points at the other marginal wall in spaced relation to the article supporting portion of the tray, securing means for said separate means cooperating with said marginal walls, and securing means for said bridge member causing the latter to act as a tension member for bracing said marginal walls.

8. A collapsible display stand, comprising in combination, a tray provided at two op posite sides thereof with upstanding marginal walls formed by bending the material of the tray, :1 pair of separate means for supporting the tray in inclined position, a detachable bridge member extending across said tray trom points at one marginal wall to points at the other marginal wall in spaced relation to the article supporting portion of the tray, securing means for said separate means cooperating with said marginal walls, and securing means for said bridge member causing the latter to act as a compression member for bracing said marginal walls.

9. A collapsible display stand, having in combination, a shallow tray with opposite upstandingmarginal walls, flat substantially triangular end pieces for attachment to said *alls for supporting said tray, a fiat bridge piece for attachment to said walls, and said end pieces and bridge piece being of size to permit them to be placed in said. tray :for

shipment when said display stand is disjointed.

10. A collapsible display stand, having in combination, a shallow tray with opposite upstanding marginal walls formed by bending the material of said tray, said walls being secured to the the parts of said tray only at the line on which the material of said tray is bent to form said walls, the upper edges of said walls being folded back on said walls to form a groove, flat substantially triangular end pieces the hypothenuses of which are received in said grooves, and a bridge piece extending from one marginal wall to the other and having its ends bent to form grooves for fitting over the marginal walls of said tray.

11. A collapsibledisplay stand, having in combination, an article receiving member, end piece members for supporting said article receiving member in inclined position, means for detachably securing said end piece members to said article receiving member comprising cooperating integral parts formed on said members by bending the same, a bridge member extending across said article receiving member in spaced relation thereto, and means for securing said bric'ige member to said stand acting to reinforce said means for securing said end piece member to said article receiving member.

12. A display stand having in combination a tray provided with side and end walls, means for supporting the tray in inclined position, and a member of less Width than and carried by the tray and extending across the upper portion in spaced relation to the bottom of said tray, said member being attached to opposed walls of the tray by a plurality of flanges on each end of said member embracing each of said walls.

In testimony whereof, I have signed my name to this specification.

CLARENCE P, JOHNSON. 

